Click a color to copy its HEX value.
THE WORKING COLLECTION
Make it Riptide.
Find the essentials. Make something original.
2026
Keep these close.
Full brand reference ↗Original by nature.
PP Valve for titles.
Forma DJR Display for headlines & body.
Texture + restraint.
Rich backgrounds. Minimal type.
Organic composition. Underlying grid.
Event copy
From the supplied brand guideRiptide is an experimental exhibition at USC for creators to develop and present original work across art, design, technology, and beyond.
DateNovember 13, 2026
LocationWatt Hall B1, Exhibition Room
AudienceUSC students & emerging LA creators
02 / ASSET LIBRARY
The building blocks.
Original supplied PNGs, ready for your layout.
The secondary mark is for standalone use on a matching background. All files retain their supplied proportions and transparency.
03 / BRAND REFERENCE
Spontaneity. Structure.
A quick reference to the Riptide identity.
Color
Use white and dark for the identity. The guide specifies #168388 and adjacent tones for colored gradient shadows.
Typography
Supplied font files ↓Title
PP Valve · Plain Medium
Where do we source our original creativity?
Headline
Forma DJR Display · Bold
Where do we source our original creativity?
Body
Forma DJR Display · Regular
Where do we source our original creativity?
The supplied Forma DJR Display files are labeled “Testing.” Confirm production licensing before using those files in published campaign assets.
Art direction
Let the material speak.
Tangible, visually rich imagery adds texture and complexity to the background.
Keep the type quiet.
Typography and graphic elements are minimal, restrained, and monochromatic.
Work within a grid.
Organic, irregular compositions sit within an underlying grid. Modular rectangular frames can reveal that structure.
ExperimentalReflectiveCraft-drivenUnboundedImmersivePure
Logo & layout reference
Use the supplied lockups to preserve the guide’s alignment. Styling notes call for minor layer blur and a colored gradient shadow.
View the complete two-page guideline
Supplied post references
Visual references, not editable templates
Reference 02 includes placeholder logistics copy. Replace it with confirmed details before publishing.
04 / POST MAKER
A starting point. Yours to shape.
Build a simple branded layout and export a clean PNG.
1080 × 1350 px